Home/UTM Builder

UTM Builder

Build, validate and manage your campaign URLs.

1 Destination URL

Existing parameters will be preserved.

2 Classic parameters

Required campaign fields

utm_source

utm_medium

utm_campaign

utm_term

utm_content

3 Advanced campaign parameters

Optional

Add platform-specific identifiers such as utm_id, utm_source_platform, or custom parameters.

4 Naming assistant

Use lowercase, hyphens or underscores, and keep values short and consistent.

Generated URL

Ready with suggestions

https://www.example.com/products/spring-sale?ref=homepage&utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale_2026&utm_term=running-shoes&utm_content=hero-cta

Create QR Validate

Validation

0 Errors · 3 Suggestions

Campaign naming
Good length. Keep campaign names under 50 characters.

PII caution
Avoid including emails, names or phone numbers in URL parameters.

Campaign insights

URL length

170 chars

Parameters

Encoding

All good

Duplicates